Posts Tagged‘content marketing’

Make Content Marketing a Priority to Increase Brand Awareness

Effective use of content marketing is covering all the bases. It’s making use of not only written website content, but banner ads, videos, images, blogs and outreach content to increase your brand awareness. This means that while it can be labour-intensive, it can also pay huge dividends for your brand’s image and reach. This type of emphasis on content as the main source of communication is also the most effective type of marketing if you take a blanket approach. By focusing on increasing brand awareness, potential customers are more likely to try your products when they encounter them. It creates a…

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Using Content Marketing to Strengthen Online Credibility

When you do a search for “digital marketing”, which websites appear on Google? It’s probably the usual suspects like Smart Insights, HubSpot, and Neil Patel. If you do not know them, they are leaders of the digital marketing industry, together with Moz, Copyblogger, and Kissmetrics. They have become authorities of the field, readily teaching us all about using search engine optimization to our advantage. However, apart from their expertise, the main reason why they were able to create such a strong following and build their reputation is because they keep churning out content. So while it took them years to…

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