Posts Tagged‘business strategy’

The Online World Is Global but You Have to Think Local

If a company is to be relevant today, and particularly brick and mortar companies, they must engage in local SEO (search engine optimization). A local SEO company┬ácan assist them with this, focusing on various techniques and strategies that will send the website to the first page of Google in local searches. This is vital for those businesses who rely on local clientele. We are told again and again that the world is becoming more global, and that marketing efforts should reflect this. While this is certainly true, there are many businesses that have only a very small interest in expanding…