Posts Tagged‘content marketing’

Using Content Marketing to Strengthen Online Credibility

When you do a search for “digital marketing”, which websites appear on Google? It’s probably the usual suspects like Smart Insights, HubSpot, and Neil Patel. If you do not know them, they are leaders of the digital marketing industry, together with Moz, Copyblogger, and Kissmetrics. They have become authorities of the field, readily teaching us all about using search engine optimization to our advantage. However, apart from their expertise, the main reason why they were able to create such a strong following and build their reputation is because they keep churning out content. So while it took them years to…