The World of marketing has changed dramatically since the inception of the internet and marketing techniques are radically different from how things once were. Such has been the boom of digital marketing, hundreds of new companies have popped up that offer digital marketing services and have made the trailblazers like Joe Cianciotto very successful. It’s easy to understand why this method of marketing has become so successful, the internet is a huge community and as such, businesses can gain access to millions of people with absolute ease.
When constructing a digital marketing strategy it is important to remember that it should be made up of many different forms of marketing online and here are the key methods which you should be considering.
Search Engine Optimization
Every digital marketing strategy should have a solid base built around SEO marketing. Search engine optimization is a method of manipulating search engines so that your content appears highest for a particular set of keywords. Let’s say for example that you have a tiling company out of San Jose, it is possible to manipulate the search engine so that your company appears on the first page when someone searches for ‘tiling company San Jose’ for example. This marketing strategy can bring a lot of new customers and help to grow you brand.
Email marketing used to be hugely successful on its own with a click through rate of around 15%, that figure has now fallen to somewhere around 2% but email marketing can still form an important part of your overall strategy. Think about it, if you send 5000 emails out with a special offer and 2% of them click through, you will have 100 people hitting your site based on the email alone, even if only 25% of them buy anything, that is still a great return on the investment which you’ll make for email marketing.
Social Media Campaigns
Social media campaigns is the best way to grow the size of your business, increase brand popularity and internet presence as well as boosting sales. Millions of people use social media each and every day and if you can create a high quality campaign that is targeted to the right people, then you can see huge results from your campaign. Just consider the amount of people who use social media everyday and then imagine if it was your business that they were looking at on their news feed. Social media campaigns can also involve high powered influencers in your industry who have large scale following and a glowing review from people like this can work wonders for you and your business.
These are just the top 3 of many important strategies which you need to look at in order to create a successful digital marketing campaign. There are some old school marketing strategies which still work but when it comes to investing in your company’s marketing, digital is truly the best way to go.